Manage your site
You own the facility.
We fill it.
General Self Storage manages storage facilities for owners who want the returns without the daily operations. Sales, marketing, pricing, systems and on-site teams, run by the operator behind four Gold Coast and Brisbane sites.
Built by operators, for owners.
General Self Storage opened its first facility in 2025. Today we have four active sites: two open and trading, two under construction, and more in our acquisition pipeline. Each one runs the same way, with a trained on-site manager, a free move-in truck and the same central systems behind it.
Third-party management puts that operating model to work on your facility. You keep full ownership. Your site joins a recognised brand backed by our marketing, so customers find you through the same campaigns, search presence and local activity that fill our own facilities. We handle enquiries, pricing, staff, collections and reporting, and you see the numbers every month.
Two ways to work with us
Option 1 · Third-party management
Keep the asset. We'll run the facility.
Your facility trades under the General Self Storage brand and plugs into everything that fills our own sites: the marketing, the booking and payment systems, our pricing and a trained manager on site. You can check occupancy, rates and revenue whenever you like.
Talk to us about management- Brand and marketingCampaigns, search and local activity that already bring in enquiries
- SystemsOnline bookings, payments and collections, all run centrally
- PeopleA trained manager on site, with 7-day phone and chat support behind them
- ReportingLive numbers whenever you want them, plus a formal report every month
Thinking of selling?
We buy land, existing facilities and sites with storage potential across Queensland. Prefer to keep a stake? A joint venture is an option too.
Wherever your site is up to, we can run it
Land, a building or a facility that's already trading. The earlier we're involved, the more we can shape the result.
Undeveloped land
We'll help plan the unit mix, layout and build, then open the doors and run it from day one.
A building to convert
Got a warehouse or commercial building that isn't earning what it should? We'll help turn it into storage and run it once it's finished.
A trading facility
Already open? We take over the day-to-day, move it to the General Self Storage brand and get to work lifting occupancy and rates.
The General Self Storage difference
Performance you can see
Live access to occupancy, rate and revenue for your site, plus a formal report every month. No waiting to find out how your asset is tracking.
A proven opening playbook
Four facilities opened and filled to record occupancy. The same launch plan, pricing model and local marketing is applied to your site from day one.
On-site people, central systems
A trained manager at your facility, backed by centralised bookings, payments, collections and 7-day phone and chat support. Customers get a person; you get consistency.
Extras that convert
Free move-in truck and trailer, box shop, referral partners and business facilities. The same offer that fills our sites fills yours.
Case study
Molendinar Facility:
from opening to record occupancy in 11 months
Spread across four levels on an 8,500sqm site, Molendinar offers over 6,500sqm of lettable storage in 620 individual units. The facility reached stabilised occupancy within 12 months of opening.
“We have never seen a storage facility fill this quickly. Reaching stabilised occupancy within a year of opening is almost unheard of in the industry, and we were extremely impressed with the General Self Storage team that made it happen.”
Steven Goakes, Executive Chairman, Natgen
Meet your team
You work directly with the people who opened and run our facilities.
Brett Nelson
Managing Director
Kelsie Jane
Head of Marketing
Daniel Mulherin
Development Manager
Gavin Cowan
Facility Operations Manager
Brodie Devencorn
Head of Finance
Common questions
See what we could
do for your facility
Tell us a bit about your site and we’ll be in touch within one business day.
Prefer to talk now?
Call us on 1300 100 345
